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Few people would climb a mountain blindfolded. Yet company executives routinely pursue markets with blinders on-ignorant of market characteristics, the competition, and barriers to entry. Good ideas and good products aren't enough; a variety of factors can prevent first-class concepts from becoming profitable businesses. Opportunities need to be carefully investigated through objective market research. Investing in research can both save a business from making costly mistakes and increase its long-term profitability.

It's a common misconception that only large companies can afford market research. Just the opposite is true; small companies cannot afford not to invest in research. When resources are limited, mistakes are more damaging. Many small businesses fail because their owners don't do their homework-before starting the business and during the first crucial months. By performing a comprehensive market investigation-on their own or by enlisting the services of professional researchers-business owners can avoid pitfalls, increase revenues, and differentiate themselves from their competition.

Types of Market Research

Customer satisfaction is probably the most common form of market research but other kinds of research are equally important. The main categories are:• Competitor analysis - identifies who it is, pinpoints the strengths and weaknesses of other firms in the same market, shows where they are having success, and what they plan to do in the future. The objective is to stay a step ahead by taking advantage of their weaknesses, or at least keep up with them.• Market opportunity assessment - size, growth rate, trends, barriers to entry.• Product analysis - features, price points; determined by talking to potential customers to assess their desires before the product is introduced.

Research can be primary or secondary and quantitative or qualitative. A business needs primary research-which involves direct contact with sources of information-if it is trying to determine very specific, detailed information or is dealing with a technology, product, or service so new that there is a very limited existing body of literature. Customer satisfaction also requires primary research.

Secondary research involves the review of a body of existing literature about a topic. It is most suitable when a company wants a general overview of a broad topic, analyst opinions, and high-level quantitative information of an existing market.

Primary research is usually more expensive than secondary. Costs vary, depending on:• Sample size• How the survey will be administered - by mail, by telephone, online, focus groups• Whether just raw survey results or analysis and recommendations are desired

If resources are limited, a company can do secondary research in-house, provided in-house staff knows what resources are available, where to access the information, and how to interpret it. The Internet makes secondary research much easier and less expensive, because so many agencies have made information available for free. For example, government agencies worldwide furnish a wealth of quantitative information. Company Websites offer much valuable information, such as press releases, annual reports and financial filings, job openings, and product data sheets.

IT analysts and management consulting firms often make a limited number of reports and white papers available for free. Some companies also furnish free white papers, but these seldom are objective assessments.

Syndicated research reports are also available. These reports consist of long-term market forecasts, often segmented by geographical regions or vertical markets. Many businesses rely heavily on quantitative market forecasts to determine whether it makes sense for them to enter a new market or develop a new product. For established markets and products, syndicated research can be quite useful, but in the case of new products or technologies, such reports are less reliable.

Make the Most of Market Research

A business can dramatically improve its chances of getting valid results by clearly defining its objectives. Asking the right questions is crucial-a company should be able to clearly state what it wants to determine. It is not the responsibility of an outside research firm to identify what the client wants from a study. It is the research firm's responsibility to clearly explain its methodology and how it will approach a study.

Additionally, a research request should not be biased in favor of a particular result. Frequently, individuals who commission research have vested interests in a particular outcome. If the results are not to their liking, they try to discredit the study and ignore its results. It is best to have high-level decision-makers who have the best interests of the entire company at heart involved in the research process.

Research should not be based on an untested assumption. For example, a company should not assume there is demand for its new widget and ask a research company to find out how the product should be priced. Before developing the widget, the company should determine if there is a market for it.

Like any other investment, market research should be measured by the return it delivers. Return can be measured both by increased profitability and cost savings derived from not making mistakes. To receive any benefit, a company has to make a commitment to act on the results of a reliable research study. Market research can be a powerful business tool for those companies willing to remove their blindfolds.

Reference research: research Dr. and home research and sport research and my social page




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Citizens in Missouri will be voting November 7 to decide whether to amend the state’s constitution for medical reasons.
The vote in Missouri may have national implications regarding the future of stem cell research and its implications. Both sides of the issue have launched aggressive media campaigns regarding the issue, and politicians are choosing sides.
The question becomes what exactly does the amendment allow and disallow.
The specific wording of the ballot questions is, "Shall the Missouri Constitution be amended to allow and set limitations on stem cell research, therapies, and cures which will:
• ensure Missouri patients have access to any therapies and cures, and allow Missouri researchers to conduct any research, permitted under federal law;
• ban human cloning or attempted cloning;
• require expert medical and public oversight and annual reports on the nature and purpose of stem cell research;
• impose criminal and civil penalties for any violations; and
• prohibit state or local governments from preventing or discouraging lawful stem cell research, therapies and cures?"
Opponents claim that the amendment will allow biotech companies to promote human cloning in the name of research. One organization, Missourians Against Human Cloning, has a web-site and radio ads claiming that the language of the amendment is sufficiently vague as to allow cloning if corporations justify it as research.
Other opponents claim that the amendment is vague as to whether it is in support of stem cell research or not. Still others view the amendment as acquiescing the state’s responsibility to the federal government by saying Missouri researchers would be allowed “to conduct any research permitted by federal law.”
Proponents, led by the Missouri Coalition for Lifesaving Cures, claim that the amendment is needed to make sure that politicians don’t take any action to prevent Missouri residents from accessing medical research completed with stem cells that results in new medical treatments.
The ads for the coalition feature doctors and prominent medical researchers discussing the types of diseases that scientists hope might be cured or at least treated due to stem-cell research. Specific diseases touted as targets for stem cell research include diabetes, Lou
Gehrig’s disease (Amyotrophic Lateral Sclerosis ALS), Parkinson’s disease, cancer, sickle cell disease and many others.
The coalition has enlisted the support of former Senator and Epicopalian Minister John Danforth as well.
In a statement released by the coalition, Danforth said, “I'm pro-life. During my entire career, I voted pro-life. I strongly support the Stem Cell Research and Cures Initiative because it will save lives and because it respects the sanctity of life."
The issue has many complex sides that are side-stepped or addressed only by vagaries in the advertising. Danforth mentioned his anti-abortion stance, but did not discuss why that was pertinent to the amendment. The amendment does not limit the manner in which stem cells for research may be obtained.
Anti-abortion foes have at other times opposed stem cell research because stem cells can be obtained through aborted fetuses. The amendment does not address that issue.
Both sides also have made an issue of the discussion of human cloning. Opponents claim that the bill will allow or possibly even force government funding of human cloning. Proponents say the language of the amendment specifically forbids human cloning.
The amendment is a designed to define the state’s approach to a national issue aand will be decided Nov. 7.





Reference research: business research and law research and shopping research and my bookmark page




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When you consider starting a business then you need to do a little bit of research. The research will help you see how successful the business would most likely become. You can also find out the small details within a field regarding a business that we often forget or aren't aware of because the business isn't in operation yet. Here are ten ways to help you research a business opportunity.

1. Talk to experts that you know that are already in the field. You need to speak to people that are already in the type of business that you are interested in. You need to ask them questions. You want to know basically how it works from start to finish and any problems that the person may run into. You want to basically know what it is like on a regular basis to run a business. You need to talk to a few people in order to get a more in depth information. You need to speak to the owners of the business instead of just an employee since the owners does know exactly what goes on from day to day in the business.

2. See how profitable it is. You want to make sure that that the type of business that you want to start will make you enough money. The important thing is to consider if it is worth it depending upon how much time and energy you have to put into it. If the other businesses in the area are struggling to keep their doors open each day then it probably isn't a good idea since those other businesses don't generate enough sales or services rendered.

3. Can your company be better than the competition? You need to ask yourself that question. If every person in town always want to go a certain company for a certain item or even service then you need to become better than the competition. You want your customers to think that your company is better than your competition even with excellent customer service and cheap prices.

4. Does the type of business that you are interested in starting require a lot of funding in the beginning? Some companies are cheaper than others to start in the beginning. You need to figure out if you will have enough money for advertising and all the other expenses. You want to have enough money saved in the bank for your personal use too besides money for business. It is important to able to support yourself for basic living expenses along with being able to have enough money for your business too.

5. Will you be able to generate enough sales? Is their enough people in the city or town to offer services or items to the customers? You need to think about it. If your competition doesn't have a website then make sure that you have a business website. You always want to offer the next best thing or something else that they don't offer. If your competition doesn't offer credit accounts then you probably should offer credit accounts to business owners and individuals. You want to be different than your competition. If your competition doesn't advertise on radio then you need to advertise on radio.

You need to go to the city to look all the new companies that have been started recently within the last few years. Make sure to see how many of them ever renewed their business license. Look to see how many companies haven't been successful in the same field that you want to start a business in. You want to see many companies have been successful offering the same type of products or items. The records will give you a general idea of how well your company should succeed.




Reference research: beauty research and health research and sport research and recent update




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The dream is to get a discussion going on your site.

If you are new to the world of blogging you may have asked yourself, "How does WordPress work?" Word Press is actually one of the easiest ways that you can make your own blog or website without any technical knowledge. First, let's talk about adding a new post to your WordPress blog. You will first need to login to your WordPress admin control panel. You can do this by typing in your website address followed by the /wp-admin extension. After you've logged in you will see an option to add a new post on the left side of the page. Here, you will be allowed to enter the title of your new post as part of the body of your new post. You will also be able to enter a description for your post at the bottom of the page. If you want to optimize your post for search engines you can even add tags for your post. In WordPress, there are not any limits on how many tags you can have per post. It is probably a good idea to add five tags per post.

After you have written your post you are ready to publish it. If you have already created categories then you can select which categories you want your post to be published in. No matter which category you publish your post in, the post will still appear on the homepage because it is the newest post. If you want to change or edit your categories you can do this easily by clicking on the categories manager on the left side of the screen. The categories manager in WordPress will allow you to add new categories, edit the names of categories, and even delete a category. If you want to optimize your WordPress blog for search engines than it is very important for you to have several different categories. It is very important for you to understand what a category is. A category is a way to organize posts on your website that may have slightly different topics.

If you want to know how WordPress works then you may be wondering how to add a new page. If you want to add a new page click on the pages butron on the left side of the screen. This will allow you to add, edit, or even delete a page on your website. It is important for you to understand the difference between a post and a page. A post can be added to any category while a page is a stand-alone static page of text. Most blog owners on WordPress choose have 4 to 5 pages that give people a way to contact them and give them a little bit of information about the website. Hopefully, this has given you a little bit of insight as to how WordPress works and how you can optimize it for the Google search engine.




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